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🔹 Merchandising: An Overview
📌 A merchandiser is an entity that buys products (typically from wholesalers or manufacturers) and then sells them to end consumers, aiming to earn a profit. Merchandisers are unique because they operate from both a buyer's and a seller's perspective simultaneously. They first buy inventory, then they resell it at a higher price. Understanding the differences between the buyer and seller perspective, as I’ll show you, is key to acing this chapter on your exam.
“FOB” Terms (i.e. Free On Board)
- Free on board (FOB): This is a trade term used to indicate whether the buyer or the seller is liable for goods that are lost, damaged, or destroyed during shipment.
- FOB Shipping Point: The buyer takes ownership (and risk) once the goods leave the seller's premises and generally pays for shipping.
- FOB Destination: The seller retains ownership (and risk) until the goods reach the buyer's location. The seller typically handles the shipping costs.
Perpetual Inventory Systems
📌 In a perpetual inventory system, the Merchandiser maintains a continuous, real-time record of inventory on hand. Thanks to modern software and technologies, inventory balances are updated instantly with every purchase and sale.
Key Features
- Continuous Tracking: Every time inventory is bought, sold, returned, or otherwise adjusted, the inventory account is updated immediately.
- Real-Time “Cost of Goods Sold” (COGS): The cost of goods sold is recognized immediately upon each sale.
- Technological Assistance: Often paired with Point-of-Sale (POS) systems, barcoding, and RFID technology to ensure real-time accuracy.
Advantages
- Instant Financial Information: Provides up-to-date information on inventory levels and cost data.
- Loss Prevention: Helps in quickly spotting discrepancies, thus reducing theft and mismanagement.
- Enhanced Customer Experience: Retailers can inform customers about stock levels in real-time.
Disadvantages
- Complexity: Requires sophisticated systems and software, which might be expensive.
- Administrative Work: Despite automation, system glitches, or mistakes can require manual checks.
Periodic Inventory Systems
📌 In a periodic inventory system, the Merchandiser does not maintain a continuous, real-time record of inventory on hand. Instead, inventory balances are updated periodically, usually at the end of an accounting period (like month-end, quarter-end, or year-end).
Key Features
- No Continuous Tracking: Inventory changes are not recorded immediately. When sales are made, only the sale amount is recorded, not the cost of goods sold.
- Physical Counts: Requires physical counts to determine ending inventory.
- Calculating “Cost of Goods Sold” (COGS): At the end of the period, COGS is calculated as:
- Beginning Inventory
- Plus Net Purchases = Goods Available for Sale
- Less Ending Inventory (determined via a physical count) = Cost of Goods Sold
Advantages
- Simplicity: Ideal for small businesses with limited inventory items.
- Less Administrative Work: No need for real-time tracking, which reduces record-keeping.
Disadvantages
- Delayed Financial Information: Cannot provide real-time data about the cost of goods sold or the profit margin for items.
- Risk of Theft and Loss: Without continuous tracking, theft, or other losses might not be identified quickly.
🔹 Merchandising: Buyer’s Perspective
📌 As a merchandiser, when you’re buying inventory to stock your shelves or warehouses, we take on the role of a buyer. Mastering this perspective requires understanding specific terms and nuances related to acquiring inventory:
📌 The cornerstone of merchandising from a buyer’s standpoint is gauging inventory costs.
- Obviously, inventory costs represent the amount paid by merchandisers to procure products intended for resale.
- However, “inventory costs” can go much deeper. While the initial purchase price of the inventory forms the core of these costs, many other transactions and considerations can influence the final recorded cost of inventory.
- Transportation-In Costs: Often, the cost to transport inventory from suppliers to the buyer's place is borne by the buyer. This transportation cost is added to the inventory cost. It's common to see terms such as 'FOB shipping point', indicating that the buyer bears freight charges.
- Import Duties and Taxes: If inventory is purchased from international suppliers, there might be import duties, tariffs, or taxes to pay. These increase the cost of inventory.
- Packaging: Custom packaging or any specific requirements to maintain the quality of goods can also add to the cost.
- Insurance: If a company insures its inventory, the insurance premium related to the period before the inventory is sold can be added to inventory costs.
- Purchase Discounts: As mentioned with credit terms (like 2/10, n/60), buyers might get a discount for paying suppliers early. This discount reduces the inventory cost.
- Purchase Returns: If goods are found defective or not according to specifications, they might be returned to the supplier, decreasing the total inventory cost.
- Purchase Allowances: Similar to returns, if the buyer decides to keep a defective product but requires compensation for the defect, the compensation (or allowance) granted by the seller would reduce the inventory cost.
- Volume Rebates: Sometimes, suppliers provide rebates when large volumes are purchased, effectively reducing the per-unit cost of inventory.
- In a perpetual system, every transaction involving inventory – be it a purchase, return, or sale – triggers a corresponding journal entry in real-time. This means your accounting system always mirrors the current inventory status.
- In contrast, the periodic system accumulates all inventory-related transactions and adjusts the inventory count only at specific intervals, typically the end of a financial period.
- All acquisitions during the period boost the beginning inventory, while adjustments for returns, discounts, and allowances get made at the end.
📌 When you hear "purchasing on credit," think of it as a buy-now-pay-later system.
- Making purchases on credit implies that a buyer acquires the inventory right away but is permitted to pay for it at a later date, as agreed upon in the negotiated credit terms.
- This mechanism not only fosters flexibility but also optimizes cash flow for businesses. However, it's imperative to stay aware of any credit terms to avoid missing out on early payment discounts or inadvertently incurring late fees.
📌 As a buyer, taking advantage of credit terms, especially early payment discounts, can effectively cut down your inventory costs.
Credit terms provide a structured way for sellers to offer discounts to buyers for early payment.
Whether you're encountering “1/10, n/25” or “2/15, n/45”, the format always follows the same order:
- The first number reflects the discount percentage.
- The subsequent value after this number indicates the time frame (in days) within which the buyer must make the payment to avail the discount.
- “n/” followed by a number dictates the overall credit period allowed for payment.
In essence, while the numbers might change based on different transactions or business practices, the structure remains standardized.
- ”1/10, n/25”
- “1” = 1% Discount Offered: This represents the cash discount you're extending to buyers for early payment.
- “10” = Pay within 10 days: To receive the 1% discount, payment must be made within the first 10 days of the purchase date.
- “n/25” (aka Net 25) means the entire invoice amount is due 25 days after the purchase, with or without the early payment discount.
- ”2/15, n/30”
- “2” = 2% Discount Offered: This denotes the cash discount being extended to buyers for an early payment.
- “15” = Pay within 15 days: To avail of the 2% discount, the buyer needs to make the payment within the first 15 days from the purchase date.
- “n/30” (aka Net 30) indicates that the entire invoice amount is payable 30 days post-purchase, irrespective of whether the early payment discount is claimed.
- ”3/20, n/50”
- “3” = 3% Discount Offered: This represents the cash discount you're offering to buyers for settling their payment early.
- “20” = Pay within 20 days: To capitalize on the 3% discount, payment has to be made within the initial 20 days from the purchase date.
- “n/50” (aka Net 50) signifies that the full invoice amount is due 50 days after the purchase, with or without the early payment discount.
“On January 1st, Survive Company purchases $1,000 worth of inventory on credit. Credit terms are 2/10, n/60” Credit Terms → 2/10, n/60
- 2% Discount: By settling the invoice early, we’re entitled to a 2% discount. Given the invoice amount of $1,000, paying within 10 days will mean you pay just $980 ($1,000 less the $20 discount).
- Calculation:
- 1,000 x 2% = $20 discount
- Another method to visualize this:
- If there's a 2% discount, it means you're essentially covering 98% of the invoice amount. (100% - 2% = 98%)
- 98% of $1,000 = $980
- Net 60: Without the discount, the full invoice amount of $1,000 is due within 60 days of the purchase date.
📌 Net Purchases reflect the actual cost of inventory after all adjustments.
The concept of "Net Purchases" is simple. You start with your initial inventory purchases and then adjust for any discounts, returns, allowances, and, if the terms are FOB Shipping Point, any transportation costs.
Example:
Let's say you ordered 100 pieces of furniture at $50 each, totaling $5,000. From this:
- You received a purchase discount of $200 for early payment.
- You returned 2 pieces due to defects, reducing the amount by $100 (2 x $50).
- You got a purchase allowance of $50 for some minor scratches on a few pieces.
- You also paid $150 in shipping (since it was FOB Shipping Point, meaning the buyer is responsible).
Your “Net Purchases” would be: $5,000 - $200 (discount) - $100 (returns) - $50 (allowance) + $150 (shipping) = $4,800. In other words, after considering all potential adjustments, your actual cost of inventory, known as “net purchases”, is $4,800.
📌 Purchase discounts offer a direct route to reducing your inventory costs.
When suppliers offer terms like "2/10, n/30", they're providing an incentive for you to pay your invoice sooner. Here's how it works:
Example:
Let's say you buy inventory worth $10,000. The supplier offers terms of "2/10, n/30".
- If you pay within 10 days, you can receive a 2% discount: $10,000 x 2% = $200.
- So, by paying early, you only pay $9,800, saving $200!
That $200 not only saves you money but also directly reduces your inventory costs.
📌 Even with the best suppliers, sometimes things aren't perfect.
If goods are defective or not as expected, you might return them to the supplier. (If you keep the defective item but receive a price reduction, that's an allowance.)
Example:
Imagine you purchased 50 computers at $500 each. However, on arrival, 5 were found to be defective. You send back the 5 units to your supplier.
- 5 computers x $500 = $2,500.
- This amount would be deducted from your payable, reducing the amount owed to your supplier.
- In additon, we would deduct the amount of the return from your total inventory cost.
📌 Sometimes, it's not about returning the items but about negotiating the price.
If an item has minor defects but you decide to keep it, you might negotiate for a price reduction, termed as a purchase allowance.
Example:
Continuing from the previous scenario, suppose instead of returning the 5 defective computers, you agree to keep them for a reduced price of $400 each.
- Original cost: 5 computers x $500 = $2,500.
- Reduced cost: 5 computers x $400 = $2,000.
- The purchase allowance here is $500 ($2,500 - $2,000).
Since you're paying less than initially anticipated. This allowance, once again, reduces your overall inventory cost.
📌 As a buyer, shipping costs are more than just another cost. They have accounting implications that directly impact how inventory is valued.
- Under FOB Shipping Point, you, as the buyer, bear the shipping costs, and ownership of the goods transfers to you as soon as they leave the seller's premises. If goods are damaged during transit, it's your responsibility.
- With FOB Destination, the seller covers the shipping costs. The ownership of the goods remains with the seller until they reach your (the buyer's) destination, so the seller is responsible for any damage during transit.
While sellers often propose the terms, buyers need to understand the implications of both. Factors like the nature of the goods, potential shipping costs, insurance considerations, and past transactions with the seller can inform the buyer's preference and negotiation stance.
- Balance Sheet Implication:
- Unlike the seller who records shipping costs as an expense immediately, as a buyer, these costs aren't immediately expensed on the income statement.
- Instead, they are capitalized, meaning they are added to the value of the inventory (an asset) on the balance sheet.
- Rationale Behind Capitalization:
- This capitalization happens because, from a buyer's perspective, there's no revenue to match these costs against. You've PURCHASED the goods but haven't SOLD them yet.
- Essentially, you're investing more in the inventory, and this added cost will only turn into an expense (COGS) when the inventory is eventually sold.
- Think of it this another way:
- As a buyer, every dollar you spend related to acquiring inventory (including shipping) becomes part of the investment in that inventory. This investment doesn't become an expense until you make a sale and realize revenue.
- The underlying accounting principle here is the historical cost principle, which dictates that assets (like inventory) are recorded at their cost, which includes all costs necessary to get the asset ready for its intended use.
🔹 Merchandising: Seller’s Perspective
📌 When a merchandiser is selling inventory to end consumers, it takes on the role of a seller. For example, imagine you're a wholesaler or manufacturer selling bulk products to retail stores or other businesses. When you make a sale, it's not just a simple exchange of goods for money — many other factors, as we’ll see below, can come into play. Here's what's going on behind-the-scenes, from the seller’s perspective:
📌 This is the total amount you earn from selling your products to another business.
- Say you're a wholesaler selling 100 shirts at $15 each to a retailer; your sales revenue is $1500.
📌 When you think of "selling on credit," think of it as a sold-now-get-paid-later arrangement.
- When you make inventory sales on credit, it means you're providing your customer with the goods immediately, but you'll be receiving payment at a later specified date, based on the credit terms set.
- Offering credit sales can be a strategy to attract more customers and boost sales volume. However, it's also a balance of trust and risk. On one hand, extending credit can build customer loyalty and increase order sizes. On the other, there's a risk of delayed or defaulted payments.
- Therefore, it's essential to have clear credit policies in place, conduct thorough credit checks, and consistently monitor receivables. The aim is to capitalize on the benefits of credit sales while minimizing potential drawbacks.
📌 Offering credit terms with discounts can incentivize your buyers to pay early, improving your cash flow and reducing the risk of delayed payments.
Credit terms serve as a strategic tool for sellers to encourage timely payments by extending early payment incentives.
Whether you're encountering “1/10, n/25” or “2/15, n/45”, the format always follows the same order:
- The first number reflects the discount percentage.
- The subsequent value after this number indicates the time frame (in days) within which the buyer must make the payment to avail the discount.
- “n/” followed by a number dictates the overall credit period allowed for payment.
In essence, while the numbers might change based on different transactions or business practices, the structure remains standardized.
- ”1/10, n/25”
- “1” = 1% Discount Offered: This represents the cash discount you're extending to buyers for early payment.
- “10” = Pay within 10 days: To receive the 1% discount, payment must be made within the first 10 days of the purchase date.
- “n/25” (aka Net 25) means the entire invoice amount is due 25 days after the purchase, with or without the early payment discount.
- ”2/15, n/30”
- “2” = 2% Discount Offered: This denotes the cash discount being extended to buyers for an early payment.
- “15” = Pay within 15 days: To avail of the 2% discount, the buyer needs to make the payment within the first 15 days from the purchase date.
- “n/30” (aka Net 30) indicates that the entire invoice amount is payable 30 days post-purchase, irrespective of whether the early payment discount is claimed.
- ”3/20, n/50”
- “3” = 3% Discount Offered: This represents the cash discount you're offering to buyers for settling their payment early.
- “20” = Pay within 20 days: To capitalize on the 3% discount, payment has to be made within the initial 20 days from the purchase date.
- “n/50” (aka Net 50) signifies that the full invoice amount is due 50 days after the purchase, with or without the early payment discount.
“On January 1st, the Survive Company sells inventory worth $1,000 to a client. The credit terms extended are 2/10, n/60”
Credit Terms → 2/10, n/60
- 2% Discount Offered: If your buyer settles the invoice early, they're rewarded with a 2% discount. On the $1,000 invoice, an early payment within 10 days would mean they pay only $980 (after accounting for the $20 discount).
- Calculation:
- $1,000 x 2% = $20 discount
- Alternate way to view this:
- Offering a 2% discount implies that the buyer is essentially paying 98% of the original invoice amount. (100% - 2% = 98%)
- 98% of $1,000 = $980
- Net 60: If the buyer decides against the early payment discount, the entire invoice sum of $1,000 is expected within 60 days post the sale date.
📌 These are incentives to get the other business to pay you sooner.
- For instance, offering terms like "2/10, n/30," means they get a 2% discount if they pay within 10 days, but the full amount is due in 30 days. It encourages faster payment and improves your cash flow.
📌 These occur when customers send back products they've previously purchased from us.
- Overview: Businesses, like consumers, sometimes return products. Maybe the batch of shirts had defects, or they over-ordered.
- Impact: A returned item reduces your sales revenue. If the returned items are in good condition, they're added back to your inventory. If damaged, they might be sold at a discount or written off.
- Example: A retailer returns 10 shirts from a batch due to color inconsistencies. You adjust your sales figures and inspect the returned items for potential resale or write-off.
📌 These refer to price reductions given to dissatisfied customers who decide to keep the product, rather than return it.
- Overview: Perhaps there's a minor defect, but the buyer is willing to keep the items for a reduced price.
- Impact: You'll reduce the sales amount but save on restocking or scrapping costs.
- Example: A retailer notices a few shirts have slight stitching errors but agrees to keep them if given a 10% discount. You adjust the invoiced amount to reflect this.
📌 After accounting for returns, allowances, and discounts, you get the actual amount you've earned from sales, known as net sales.
See calculation below: Gross Sales - Sales Discounts - Sales Returns and Allowances = Net Sales
📌 Remember, the term "Cost of Goods Sold" is to be taken literally. It specifically refers to the cost to us of the goods we have sold. It’s not about the selling price at which we sold the item to customers; it’s about how much the item cost us initially. Since we're aiming for a profit, COGS should ideally be less than the selling price. So, when thinking COGS, always think "cost", not "selling price".
- When an item is sold, its associated cost (what the merchandiser initially paid when buying it) becomes an expense, known as Cost Of Goods Sold, or COGS for short.
- COGS is vital for determining profitability, and is calculated using what I call the "Holy Grail" of inventory formulas: Beginning Inventory + Net Purchases = Goods Available for Sale - Ending Inventory = COGS (More on this formula can be found in the items to memorize section)
This is what's left after subtracting only your COGS from net sales. It's your primary profit from the sale before other expenses — i.e. how much “gross profit” you have to cover your selling and general and administrative expenses.
It's calculated as: Net Sales - COGS = Gross Profit Less Selling Expenses
Less General & Admin Expenses
= Net Income
📌 Shipping costs may seem straightforward, but there's more under the surface, especially for sellers.
- Under FOB Shipping Point, the buyer pays for shipping, and the ownership of goods transfers to the buyer as soon as they leave the seller's premises. If goods are damaged during transit, the buyer bears the cost.
- With FOB Destination, you, the seller, bear the shipping costs. The ownership of the goods remains with the seller until they reach the buyer's destination. As a result, the seller is responsible for any damage during transit.
The decision between choosing FOB Shipping Point or FOB Destination is often negotiated between the buyer and seller, influenced by factors like the nature of the goods, shipping costs, insurance considerations, and historical business relationships.
- Matching Principle:
- According to the matching principle, when sellers incur shipping costs, they should expense them in the period they are incurred. Unlike the buyer, who adds these costs to the inventory on the balance sheet, sellers treat them as a period cost on their income statement.
- Practical Example:
- For instance, if you sold goods in January and incurred shipping costs to deliver them to your customer, you would record this shipping expense in January itself, even if the payment is made at a later date.
- Another way to think of this:
- Picture the matching principle as a way to synchronize your expenses with the corresponding revenues they help generate.
- Isn't shipping cost, from a seller's viewpoint, a prime example of this? You've SOLD goods, realizing revenue, and are now shipping them to the customer. This shipping is inherently tied to that sale and becomes the ideal expense to "match" with the revenue from that sale.
- By ensuring expenses align with relevant revenues, the matching principle provides a clearer snapshot of a company's profitability during a particular period.
- Importantly, when using perpetual inventory systems, a sale requires two journal entries:
- One documenting the sale amount (invoice amount to the buyer).
- Another detailing the product's original cost (COGS).
More information regarding these journal entries will be provided in the “Items to Memorize” and “Journal Entries to Master” section of this cheat sheet.
🔹 Advanced Merchandising Insights
📌 Dive deeper into the intricacies of merchandising with the following terms. While they might not be essential for your exam, familiarizing yourself with them can enrich your understanding and give you an edge in real-world scenarios.
📌 Markup is the difference between the cost of acquiring a product (its cost price) and its selling price. It's the amount you add to your cost to arrive at the selling price.
- Markup is essential for covering your business's operating expenses and for making a profit. It's not just about recovering the cost of goods, but also about earning a return on the products you sell.
- The formula to determine markup is straightforward:
Markup Amount = Selling Price - Cost Price
Alternatively, if you're looking for the markup percentage, it's:
Markup Percentage = (Markup Amount / Cost Price) Ă— 100
It’s important to note that the markup percentage is based on the cost price, not the selling price.
- Example:
- Suppose you've acquired a product for $50 (your cost price). You decide to sell it in your store for $75. Here’s how the markup works:
Markup Amount = $75 (Selling Price) - $50 (Cost Price) = $25
Markup Percentage = ($25 / $50) Ă— 100 = 50%
In this scenario, you've marked up the product by $25 or 50% of its cost price.
- While markup is a crucial component in determining selling prices, it's not the sole factor. Sellers also need to consider competitive pricing, perceived value, demand elasticity, and various external market conditions.
- Yet, understanding markup is foundational. It ensures you're not undervaluing your inventory, helps you navigate discount strategies, and enables better alignment with broader financial objectives.
- Sellers, especially new ones, often confuse markup with profit margin. It's vital to differentiate between the two. While markup is based on the cost price, profit margin is the ratio of profit to the selling price. It’s possible for two products to have the same markup but different profit margins because of varied selling prices.
📌 A measure of how many times inventory is sold or used over a specific period. It indicates the efficiency of inventory management and sales.
- Calculation: Inventory Turnover = COGS/Average Inventory
- Interpretation: A higher turnover indicates efficient selling of inventory, whereas a low turnover might mean overstocking or lack of demand.
- Example: If a retailer had COGS of $500,000 and an average inventory of $100,000, their inventory turnover would be 5 times — or, they’re “turning over” inventory 5 times a year.
- 500,000/100,000 = 5
📌 Inventory shrinkage refers to the loss of products between the point of manufacturing or purchase from a supplier and the point of sale.
- Causes: Shrinkage can occur due to various reasons, including theft, errors in record-keeping, damage during transportation, or employee dishonesty.
- Impact: Shrinkage directly impacts the bottom line as businesses cannot realize sales from lost inventory. It also results in higher indirect costs when businesses invest in security measures or system overhauls.
- Example: A store that expects to have 100 units of a product based on its records but only finds 95 units during a physical count. This store has “inventory shrinkage” of 5 units.
📌 Inventory obsolescence refers to the decrease in the value of inventory items due to them becoming outdated or no longer in demand.
- Causes: Rapid technological advancements, changes in consumer preferences, or the introduction of a superior product in the market can lead to inventory obsolescence.
- Impact: Obsolete inventory often must be sold at discounted prices or written off, leading to losses.
- Example: An electronics store that has older models of smartphones might face inventory obsolescence if new models with advanced features become popular, and demand for older models decreases.
📌 Consignment is a business arrangement where one party (the consignor) provides goods to another (the consignee) to sell, but the goods remain the property of the consignor until sold.
- Key Points:
- The consignee sells on behalf of the consignor for a commission.
- Unsold goods can be returned to the consignor.
- Example: An artist providing paintings to a gallery to sell. The gallery takes a commission on each sale and returns any unsold paintings to the artist.
📌 Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a product is sold, the store purchases the item from a third party and has it shipped directly to the customer.
- Advantages: Low upfront investment, wide product selection, and reduced overhead costs.
- Challenges: Lower profit margins, inventory issues (as it's not controlled directly), and shipping complexities.
- Example: An online retailer that advertises a variety of products on its website but only purchases and ships them from suppliers once it receives customer orders is using the dropshipping model.
📌 This refers to the smallest amount of a specific product that a supplier is willing to sell to a buyer.
- If, for example, a supplier stipulates an MOQ of 500 units, a buyer cannot purchase fewer than that number. This often helps suppliers ensure profitability and manage inventory effectively.
- For buyers, understanding and negotiating MOQ is crucial to manage cash flow and storage.
📌 It's the oversight of end-to-end processes involved in producing and delivering goods to the end consumer.
- This includes everything from sourcing raw materials to the production process, storage, distribution, and delivery.
- Efficient supply chain management ensures timely delivery, reduces costs, and improves customer satisfaction.
📌 These are the regulatory bodies governing the movement of goods across national borders.
- They ensure that items entering a country comply with local regulations, are correctly declared and taxed. For a merchandiser involved in importing, understanding customs regulations is crucial to avoid delays and penalties.
📌 Companies that provide outsourced logistics services.
- From warehousing to transportation, 3PLs can manage multiple aspects of the supply chain, allowing businesses to focus on their core operations. Employing 3PL can lead to cost savings, increased efficiency, and scalability.
📌 This pertains to the final step in the delivery process, transporting an item from a local distribution center to the end consumer.
- It's often the most complex and expensive part of the shipping process, especially in urban areas. Innovations in last-mile fulfillment aim to reduce costs and increase speed.
📌 A POS system is where a customer makes a payment to a merchant in exchange for goods or services. Modern POS systems are often digital and can manage inventory, sales, and customer data.
- Advantages: Streamlined operations, real-time data, and enhanced customer experience.
- Example: A retail store using a digital cash register that tracks sales, manages inventory, and even offers loyalty points to customers.
📌 An SKU is a unique alphanumeric code assigned to each product or item for the purpose of identification and inventory management.
- Advantages: Helps in tracking inventory, simplifying restocking, and analyzing sales.
- Example: In a large retail store, each variety and size of clothing might have its own SKU to differentiate it from other items.
📌 This is Amazon's fulfillment service where sellers store their products in Amazon's fulfillment centers, and Amazon handles storage, packaging, and shipping to the end customers.
- Key Features:
- Once a product is listed on Amazon using FBA, Amazon takes care of the rest. When an order is placed, Amazon packs, ships, and even handles customer service and returns.
- Products fulfilled by FBA are eligible for Amazon Prime's 2-day shipping, giving sellers a competitive advantage and potentially increasing sales.
- FBA allows sellers to scale their business without worrying about fulfillment logistics. Amazon's vast network can handle large order volumes, especially during peak seasons.
- Using FBA, sellers can easily cater to international markets using Amazon's global fulfillment network.
- Sellers can use FBA to fulfill orders from other sales channels beyond Amazon.
- FBA comes with various fees, including storage fees and fulfillment fees. Merchandisers need to factor these into their pricing strategy.
- While Amazon handles fulfillment, sellers need to manage their inventory levels efficiently to avoid long-term storage fees and stockouts.
- The packaging and branding are all Amazon-centric, which might not align with a seller's desired brand presentation.
- Amazon has a customer-friendly return policy. While this is great for consumers, sellers might see higher return rates.
- Instead of setting up your own website, managing inventory storage, handling packaging, and organizing shipping, you decide to use Amazon FBA.
- You send a bulk shipment of your jewelry to Amazon's warehouse. Then, you set up a product listing on Amazon’s website that, upon review, is posted for customers to see.
- Now, whenever a customer places an order on Amazon for your product, Amazon handles everything from packing to shipping to customer service.
- Your primary focus can remain on product quality and marketing, while Amazon's vast infrastructure supports the operational side.
📌 Imagine you're a merchandiser selling handmade jewelry.
Incorporating the FBA model can be transformative for many merchandiser businesses, offering the dual advantages of leveraging Amazon's extensive logistics network and tapping into their vast customer base.